You may or may not have heard about Google's recent mobile-friendly updates but it's incredibly important to the future of your website’s Google search ranking.
"What? But I pay for SEO anyway, surely that's enough?"
We hear you, but Google's changes mean that you could be missing out on the growing mobile audience. In a nutshell, if your website is not mobile-friendly then you could find your competitors taking your spot in the ranks with their mobile-friendly site. This applies to mobile searches only however don't for a second think that you're safe to rely on your desktop consumers.
For the first time ever, the amount of time adults in the UK spend online via mobile devices is estimated to exceed that of desktops. According to eMarketer, businesses need to embrace the mobile revolution to be able to connect with consumers regardless of the device.
If that wasn't enough information for you then here are the real results of the Google changes and how they have had the biggest impact on websites that are not mobile-friendly:
"Nearly 50% of non-mobile friendly URLs dropped in rank."
Eric Enge from Stone Temple Consulting discusses the conducted research to assess exactly what Google's changes meant for the top ranking websites that were not mobile-friendly at the time. The findings were pretty conclusive. You're potentially missing a large proportion of consumers by not updating your site to be mobile-friendly.
The key is accessibility. If you need guidance on how to make your site accessible for the mobile masses, then get in touch!